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wise design colab ux|ui

Wise Design Colab is comprised of a diverse team that works with organizations during times of transition.

Project definition

Build a business offering from scratch grounded in human-centered design practices using co-creation, emotional states, and innovation as both a motivating force and as a goal in itself.

Goal

To foster human-centered organizations that have the wisdom to thrive, culturally and financially, both today and into the future.

Objective

To design healthy systems for happy workplaces.

wisedesigncolab

the north face

Project definition

Create an iPad application for the 2012 Fall Collection.

Goal

Design a sustainable sales tool that is easier to update and optimizes current technology.

Objective

Transition the sales team from paper to digital catalogs, the ability to place and track real-time orders, and make the sales process more efficient.

This project was exciting to work on because the format extends the capacity of the traditional catalog. Removing paper and ink from the process to replace them with pixels, motion and user interaction. This is a lighter option for the sales team to bring to client meetings with the ability to place orders on the spot.

The North Face Digital Catalogue | iPad Application

room leopard

Project definition

To develop a brand, tagline + assets including an intuitive online user experience.

Goal

Create an online marketplace for unused spaces.

Objective

Connecting people with unused spaces (i.e. conference rooms, art galleries, fire stations, classrooms) to people looking for spaces to assemble.

identity

roomleopard.com

Website | Client: Room Leopard

Brandmark | Client: Room Leopard

UCSF Options

OPTIONS is an iPhone based app used in a new study for HIV negative and untested men who have sex with men. UCSF is studying how sexually active people get exposed to HIV and how transmission can be prevented. This mobile app collects the data of participants through a daily log of their sexual activity.

Project definition

The development of a service concept, visual and interaction design.

Goal

To find new ways of preventing HIV transmission.

Objective

Increase awareness in the type of sexual encounters and how high risk the activity are for the user(s).

Options iPhone app | Client: UCSF

Options Sample Screens | Client UCSF

Options Wireframe | Client: UCSF

Options Wireframes | Client: UCSF