the north face

ux | ui

Project definition

Create an iPad application for the 2012 Fall Collection.

 

Goal

Design a tool that is sustainable, easier to navigate and update, and optimizes current technology.

 

Objective

Transition the sales team from paper to digital catalogs, the ability to place and track real-time orders, and make the sales process more efficient.

 

This project was exciting to work on because the format extends the capacity of the traditional catalog. Removing paper and ink from the process to replace them with pixels, motion and user interaction. This is a lighter option for the sales team to bring to client meetings with the ability to place orders on the spot.